Uniting fashion and memory was the challenge proposed by Grupo Soma in this campaign of 3 original films. In the series of mini docs, special clients share important memories with pieces of clothing that marked personal moments.
Jordana Ribeiro
Marcela Treiger
Ângela Magalhães
Campaign compilation
The campaign encourages conscious fashion through the circulation and redefinition of clothing items. They are passed on and help other women build their stories.