Animale Vintage
Campaign of 3 original films for Grupo Soma.
Bringing fashion and memory together was the challenge proposed by Grupo Soma in this campaign of 3 original films. In the series of mini docs, special customers share important memories of pieces of clothing that marked personal moments.
Watch on VimeoJordana Ribeiro
Watch on VimeoMarcela Treiger
Watch on VimeoÂngela Magalhães
Watch on VimeoCampaign compilation
The campaign encourages conscious fashion through the circulation and re-signification of pieces of clothing. They are passed on and help other women build their stories.
Credits
Content analyst - Marketing ANIMALE: Lorena Rufino
Marketing and communications analyst ANIMALE: Júlia Abranches
Executive producer: Tatiana Gabriel
Scene direction: Leila Savary
Director of photography: PH Costa Blanca
Script: Rosana Rodini
Set production: Maria Sousa
Camera operation: Gerran Damasceno
Location sound: Robson Malaquias
Makeup: Luiza Loyola Goulart
Cast: Jordana Ribeiro, Angela Magalhães and Marcela Treiger
Post-production coordination: Thaiany Pinto
Editing and finishing: Daniel Pardal
Audio mastering: Betinho Montero