Eucerin

FCB Health Brasil is an advertising agency specialized in the health sector, part of the IPG Health network. They came to us to produce a training video for the cosmetics brand Eucerin, made in the city of Rio de Janeiro with the participation of a local dermatologist.

The scope required agility and had to meet the prerequisites of an advertising shoot involving agency and client, but on a smaller scale. In half a day of recording, we produced a 3-minute training video lesson for dermatologists, starring Dr. Luiza Guedes. The shoot was done on green screen (chroma key), allowing all the content taught to be displayed behind the professional in the edit.

For this demand, we used Studio CB as the location, where we also provided makeup, hair and catering services for the client and the dermatologist. The final result combines the technical rigor of an agency production with the efficiency of a lean operation.

Watch on Vimeo

Credits

Executive production: PH Costa Blanca

On-set account management: Maria Sousa

Assistant director and extras: Cássia Soares

Camera operator: Fábio Costa