Adventure Icons

Launch campaign for the new Ford Bronco Sport
broadcast on Canal Off and produced by our team.

The Costa Blanca seal was stamped on yet another successful Branded Content for the partnership between the brands Ford and Canal Off.

 


The launch of the new Ford Bronco Sport featured the “Adventure Icons” multiplatform campaign signed by the Costa Blanca team from creation to delivery.

 


Check out the film with Aretha Duarte:

Dream and adventure guided the narratives of the six original films, filmed in different Brazilian regions, starring adventurers as unbeatable as the new Bronco:
Italo Ferreira Northeastern, current world surfing champion and Olympic medalist.
Aretha Duarte The climber from Minas Gerais was the first black Latin American woman to reach the summit of Everest.
Marcela Witt Brazilian kitesurfing champion, she was the first woman to catch a kite wave in Nazaré.
Patricia Loureiro and Babi Jechow The duo from São Paulo and Brazilian mountain bike champions are addicted to downhill.⁣
Check out the campaign reel:

Technical sheet

Agency: ALMAP Client: Ford and Canal Off Directed by: Leila Savary Screenplay: Luiza Prado Director of photography: PH Costa Blanca / Alexandre Maciel Production Director: Mariah Navarro Executive Production: Maria Sousa Field production: Tairine Barbosa / Zuryck D’Tassio Local Production: Jackson Rodrigues / Américo Pinheiro / Tadeu de Oliveira Still Photography: Joaquim Lima / Luana Tayse Extra images: Marcelo Buchecha Assembly and Finishing: Daniel Pardal Audio mastering: Betinho Montero Post Production Coordination: Thaiany Pinto Production Company: Costa Blanca Films
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