Ícones de Aventura

The Costa Blanca seal was stamped on yet another successful branded content piece for the partnership between Ford and Canal Off.

The launch of the new Ford Bronco Sport featured the multiplatform campaign "Ícones de Aventura", crafted by the Costa Blanca team from concept to delivery.

Watch the film with Aretha Duarte:

Dreams and adventure drove the storytelling of the six original films, shot in different regions of Brazil and starring adventurers as unstoppable as the new Bronco:

Italo Ferreira

From Brazil's Northeast, reigning world surfing champion and Olympic medalist.

Aretha Duarte

The climber from Minas Gerais was the first Black Latin American woman to reach the summit of Everest.

Marcela Witt

Brazilian kitesurfing champion, she was the first woman to ride a wave on a kite in Nazaré.

Patricia Loureiro and Babi Jechow

The São Paulo duo, Brazilian mountain bike champions, are hooked on downhill.

Watch the campaign reel:

Credits

Agency: ALMAP

Client: Ford and Canal Off

Director: Leila Savary

Screenplay: Luiza Prado

Director of Photography: PH Costa Blanca / Alexandre Maciel

Line Producer: Mariah Navarro

Executive Producer: Maria Sousa

Field Production: Tairine Barbosa / Zuryck D’Tassio

Local Production: Jackson Rodrigues / Américo Pinheiro / Tadeu de Oliveira

Still Photography: Joaquim Lima / Luana Tayse

Additional Footage: Marcelo Buchecha

Editing and Finishing: Daniel Pardal

Audio Mastering: Betinho Montero

Post-Production Coordinator: Thaiany Pinto

Production Company: Costa Blanca Films