Universidade por um Dia launch

In this project, we developed the launch video for the “Universidade por um Dia” (University for a Day) initiative, with the goal of engaging young people from the public school system to take part in the event. The proposal was to create dynamic content, using animation and a youthful soundtrack, capable of capturing our target audience’s attention.

The animation brought a relaxed approach, preserving the importance of the university experience in an engaging, accessible way. We were also responsible for producing a video case of the project, with highlights of the whole creative process and the results achieved.

See the result below:

2020

Watch on Vimeo

To explore the video case and watch more content from the Universidade por um Dia project, click here.