New Ford Ranger 2023
New Ford Ranger 2023 launch campaign
to Channel off.
We received an invitation to create and produce another Ford campaign, for the launch of the new Ranger FX4 on Canal Off!
To show the full power of the car, which arrives with a bold design and a completely redesigned interior, our artistic team was challenged to create narratives that would show the new Ranger’s ability to be even better.
Italo Ferreira stars in four original films shot in Baía Formosa, RN, in paradisiacal locations that, like the new Ranger, are full of adrenaline.
Check it out now:
Film 1
Film 2
Film 3
Film 4
Technical sheet
Agency: VMLY&R Brazil
Client: Ford Brasil and Canal Off
Product: New Ford Ranger
Direction and Cinematography: Michel Coeli
Artistic direction: PH Costa Blanca
Assist. Director: Gerran Damaceno
Screenplay: Luiza Prado
Executive Production: Leila Savary and Maria Sousa
Assist. Executive Production: Jessica Ries
Assist. Production: Cássia Soares
Assist. Set production: Tairine Barbosa
Local Production: Jackson Rodrigues
Location Production: Keila Sena
Art Production: Zuryck d’Tassio
Drone Operator: Lourenço Assis
Cast: Italo Ferreira
Figuration: Jackson Rodrigues and Marcelo “Buchecha”
Stuntman: Wellington da Silva
Drivers: Wellington da Silva and Zuryck d’Tassio
Post Production Coordination: Joanna Campista
Post Production Supervision: Felipe Portugal
Editing: Luciano Azevedo
Editing Assistance: Raphael Lemos
Sound Design: João Paulo Lacerda
Color Correction: Luciano Azevedo