Add your originals and come with us with this partnership with Redley!
Our team was tasked with producing the multiplatform campaign for #RedleyDay, an event that brought together fashion, art and music in 5 cities in Brazil, in addition to promoting the “RE.USE.” technology, which produces soles and bands for sneakers with focus on reducing waste disposal.
Our challenge was to bring the brand’s authenticity into a dynamic script, supported by frame-by-frame animations.
Check out!
Videocase Redley Day
“RE.USE” technology
Redley Day Hero
Technical Sheet
Directed by: PH Costa Blanca
Post coordination
production: Joanna Campista
Editing: Felipe Portugal, Gerran Bevitori and Joaquim Lima