Redley

Multiplatform campaigns for Redley

Add your originals and come with us with this partnership with Redley!

Our team was tasked with producing the multiplatform campaign for #RedleyDay, an event that brought together fashion, art and music in 5 cities in Brazil, in addition to promoting the “RE.USE.” technology, which produces soles and bands for sneakers with focus on reducing waste disposal.

Our challenge was to bring the brand’s authenticity into a dynamic script, supported by frame-by-frame animations.

Check out!

Videocase Redley Day

“RE.USE” technology

Redley Day Hero

Technical Sheet

Directed by: PH Costa Blanca

Post coordination

production: Joanna Campista

Editing: Felipe Portugal, Gerran Bevitori and Joaquim Lima

Editing assistant: Raphael Lemos

Illustration: Bruno Osório

Motion: Stephanie Cardeman

Audio mastering: Betinho Montero

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