Redley
Multi-platform campaign for Redley.
Put on your originals and come with us on this partnership with Redley!
Our team was given the mission of producing the multi-platform campaign for #RedleyDay, an event that brought fashion, art and music together in 5 Brazilian cities, as well as promoting the “RE.USE.” technology, which produces sneaker soles and bands with a focus on reducing waste.
Our challenge was to bring the brand’s authenticity into a dynamic script, supported by frame-by-frame animation.
Check it out!
Redley Day video case
Watch on VimeoRedley Day Hero
Watch on Vimeo
Credits
Direction: PH Costa Blanca
Post-production coordination: Joanna Campista
Editing: Felipe Portugal, Gerran Bevitori and Joaquim Lima
Assistant editor: Raphael Lemos
Illustration: Bruno Osório
Motion: Stephanie Cardeman
Audio mastering: Betinho Montero