Sports Lenses
Advertising campaign for Johnson & Johnson – Acuvue
Our team was invited by McCann Health and IPG Health to produce the first two films of the exciting “Lenses of Sports” advertising campaign for Acuvue contact lenses, a Johnson & Johnson brand.
In the films, we know the powerful stories of Nicolle Soares and Carlos Geraldo, athletes who live with vision difficulties. In search of overcoming, greater achievements and more challenging tournaments, these characters rely on Acuvue Lenses, which elevate their capacity to maximum power, transforming their relationship with sport.
Filmed in December 2022 in Osasco (SP) and Macaé (RJ), the project that brings together illustration, animation and live action, had a strong team that worked intensely on every detail to deliver this project.
Check out the result below of Leila Savary’s director’s cut.
Film Carlos – Hero
Film Nicolle – Hero
Versioning 30′- Film Carlos
Versioning 30′ – Nicolle Film
Datasheet
Agency: McCann Health Brazil/ IPG Health Brazil
Brand: ACUVUE
Client: Johnson & Johnson
Campaign: Sport Lenses
CEO: João Consorte
Executive creative director: Alessandra Gomes
Head of art: Fabricio Bastos
Art director: Jonas Mendonça
Digital: Guilherme Weber
Motion director: Pedro Sacon
Editors: Fernando Franchim / Guilherme Figueiredo / Rafael Montanhini
Executive producer agency: Alberto Carvalho
Production agency: Louise Portela and Jessica Brokestayer
Service: Raquel Mata / Renata Arruda / Gisela Carvalhinho
Planning: Leandro Bonilia / Tamires Prol
Media: Camila Moraes, Raiane Paixão, Daniel Maranho
Planning coordinator: Maria Palazzi
Client: Patrick Bagne and Flavia Maria Lopes
Directed by: Leila Savary
Director of Photography: PH Costa Blanca
Assist. Director: Juliana Mansur
Storyboard: Marcel Melfi
Executive Production: PH Costa Blanca and Maria Sousa
Production Director: André Garcia
Assist. Production: Gabi Iglesias and Victor Valentim
Cast Production: Tati Alvim
Plateau: Bruno Eppinghaus
Assist. Plateau: Will Ferreira
Production Assistant: Felipe Z Franzini and Daniel Kubalack
1st camera assistant: André Andrade
2nd camera assistant: Alfredo Desio and Marcio Rodrigues
Assistive Video: JB Muniz
Login: Gerran Damaceno and JB Muniz
Photographer Making Of: Joaquim Lima
Gaffer: Caue Gruber and Lucas Vacare
Assist. gaffer: Elói Fagundes, Fernando Delgado, Guilherme Raimindo and Jônatas Calazans
Sound Technician: Gil Neves and Rafael Gonzaga Cunha
Art Direction and Costume Design: Miti
Assist. Art & Against the rule: Hugo Alves
Art Helper: Felipe de Paula and Danilo Martins de Souza
Makeup: Evellyn Coutinho and Débora Lucena Makeup
Protagonists: Nicole Soares and Carlos Geraldo
Figuration: Aaron Cezar Vargas Lima, Henrique Igor and Pedro Onuma
Voiceover: João Caetano
Post Production Coordination: Joanna Campista
Post Production Supervision: Felipe Portugal
Editing: Felipe Portugal and Ray Caldas
Editing Assistant: Bruno Osório, João Pedro Mello and Raphael Lemos.
Illustration: Marina Papi and Kubra K. Manela
Animation: Rodrigo Schmier and João Pedro Costa
Color Grade: Luciano de Azevedo ICG
Sound Design: João Paulo Lacerda
Photo Manipulation: Regis Panato
Original Soundtrack: Jayme Monsanto