Sports Lenses 2.0
Advertising campaign for Johnson & Johnson – Acuvue
For the second consecutive year, we embraced the challenge from McCann Health – IPG Health to produce the new film for the “Lentes do Esporte” campaign, promoting ACUVUE® contact lenses, a Johnson & Johnson brand.
The manifesto film explores the art of persistence through the routines of real athletes from the São Bernardo do Campo Sports Excellence Center. The characters benefit from ACUVUE® lenses as a performance enhancer. The campaign aims to support young athletes with visual health care, investing in better performance and greater inclusion in sports.
Filming took place in November 2023, in a satellite city of São Paulo. With just 3 days of pre-production, we assembled an exceptional team, working on two parallel sets at the same location to bring this project to life.
Check out the result of another successful delivery, with the CB quality seal below.
Director’s Cut – Leila Savary and Luiza Prado:
Teaser 1 – 15′
Teaser 2 – 15′
Credits
Agency: McCann Health Brazil/ IPG Health Brazil
Brand: ACUVUE
Client: Johnson & Johnson
Campaign: Lentes do Esporte 2.0
Head of marketing e trade: Patrick Bagne
CEO Mccann Health: João Consorte
Executive creative director: Alessandra Gomes
Head of creative: Silvia Spinola
Creative directors: Fabrício Bastos and Fernando Franchim
Head of digital: Guilherme Weber
Copywriter: Guilherme Figueiredo
Art director: Jonas Mendonça
Animation designer: Pedro Sacon and Lucas Carnim
Account director: Gisela Carvalinho
Account manager: Renata Arruda
Account executive: Raquel Mata
Strategy lead:Leandro Bonilla
Strategy manager: Luan Urban
Media director: Camila Moraes
Executive producer: Alberto Carvalho
Agency producer: Jéssica Brockestayer
Production assistant: Louise Portela
Directors: Leila Savary and Luiza Prado
1st Director’s assistant: Juliana Mansur
2a Director’s assistants: Priscila de Lima Ferreira and Luca Martins
Executive production: Maria Sousa and PH Costa Blanca
Account managers: Maria Sousa and PH Costa Blanca
Production director.: André Garcia
Production assistant – Base: Giovanna Galizia
Production assistant: Zeca Fonseca
Plateau: Marcos Rodrigo do Nascimento
1st DoP: Marionaldo José da Silva Junior
1st Camera assistant: Henrique Whu Tseng Gun
Video Assistant: Klaus Oti de Ornelas
2nd DoP: Dariely dos Santos Belke
1st Camera assistant: Flora Pinho Correia
Video Assistant: Rafa Arcuschin
Logger: Renato Beltrame da Rocha
Extra camera assistant: Eduarda Jordão
Video Maker: Rafael Mattar
Stills: Millena Rosado
Gaffer: Cauê Arnaud Gruber
Gaffer assistant: Aleandro Teixeira de Góis e Danilo de Oliveira
Post-production coordinator: Joanna Campista
Post-production supervisor: Felipe Portugal
Editor: Felipe Portugal
Editing assistant: Julia Motta
Audio mastering and sound design: João Paulo de Oliveira Lacerda Franco
Color correction: Luciano de Azevedo Melo Junior
Script translation: Jessica Ries
Original soundtrack composition: Jayme Monsanto da Rocha
Voice over: Gabriela Rosas
Casting:Tati Alvim
Legal: Jessica Ries