TRITON 3
Editing of vertical clips to promote TRITON 3, focused on performance and on strengthening the brand in the sports scene.
We produced the promotional content for TRITON 3 for the agency V3A, with the goal of generating awareness and boosting registrations for the international triathlon event with an innovative format, held over three days, where each discipline (swimming, cycling and running) takes place on a different day.
Working from video material shot the previous year by the client and from scripts created by the V3A team, we edited vertical clips focused on animated, dynamic lettering, optimized to perform in paid social media campaigns. The delivery clearly communicates the dynamics of the race and reinforces the brand’s positioning in the sports market, using an objective narrative to secure audience retention and engagement. It is editing technique at the service of conversion and of strengthening the brand on the national scene.
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