Oi Digital Surf

The online surfing championship Oi Digital Surf is a project created by Alexandre Abu and Carol Gama Porto, spearheaded by La Gente Comunicação, with all audiovisual pieces produced by Costa Blanca Films.

In an innovative format, everyone could follow the championship through shows on YouTube, with scene direction by Leila Savary and PH Costa Blanca.

In 2020, the project won the only Star in the Digital Category, Telecommunications Sector, at the country's most rigorous creative award: the 45th Clube de Criação do Brasil Annual.

Oi Digital Surf became the most-watched event in surfing history, with over 128 million impressions, 38 million users and 46 thousand waves submitted. Among the many participants were Gabriel Medina, Italo Ferreira, Silvana Lima, Adriano de Souza and Filipe Toledo.

Credits

Client: Oi

Agency: La gente

Executive Creative Directors: Alexandre Abu and Carol Gama Porto

Head of Art: Raul Taborda

Copywriters: Alexandre Abu, João Pedro Pereira and Anna Marsillac

Project Managers: Lia Amancio and Léo Torres

Developer: Aevotech–Tech Venture Builder

Hosts: Marcos Bocayuva and Marcelo Andrade

Featuring: Adriano de Souza, Filipe Toledo, Gabriel Medina, Ítalo Ferreira, Silvana Lima and championship participants.

Production Company: Costa Blanca Films

Scene Directors: Leila Savary and PH Costa Blanca

Art Director: Raul Taborda

Director of Photography: PH Costa Blanca

Writers: Leila Savary and PH Costa Blanca

Line Producer: Fafá Oliveira

Camera: Carlos Chaves, PH Costa Blanca and WSL

AD: João Bernardo Muniz

Production Assistant: Tassio Guerra

Production Sound: Bruno Frene

Editing and Finishing: Alexandre Cunha, Carlos Chaves, Erick Figueiredo, João Bernardo Muniz, Marcos Base, PH Costa Blanca and Raul Taborda.

Motion Graphics: Raul Taborda

Color Grading: Carlos Chaves and PH Costa Blanca

Audio Mastering: Betinho Montero

Videocase

Writers: Alexandre Abu and Carolina Gama Porto

Cinematography: PH Costa Blanca, Carlos Chaves and WSL

Motion Graphics: Raul Taborda

Voice-over: Diego de Abreu

Audio Mastering: Betinho Montero

Editing and Finishing: PH Costa Blanca