A Marca do Rei

Some names don't belong to a single person. They belong to time, to memory and to the heart of a people. Pelé is one of them. Three-time World Cup champion, Athlete of the Century, the King. A Brazilian who took Brazil to the world and made the world look at Brazil.

The campaign "A Marca do Rei" celebrates the symbolic return of the Pelé brand to Brazil. After decades with the rights in foreign hands, the King's identity comes home to the country that crowned him, now under the management of NR Sports.

For the launch, a two-minute film narrated by Neymar JR blends legacy, reverence and love for soccer, featuring archival footage and inviting audiences to rediscover Pelé's greatness, not only as an athlete, but as an eternal symbol of national pride.

Official Teaser – A Marca do Rei:

Credits

Client: NR Sports and Pelé Brands

Cast: Neymar Jr

Production Company & Creative House: Costa Blanca Films

Executive Producer: Juliana Mansur and Leila Savary

Director: Leila Savary and Leo Campos

Creative: Guto Cappio and Rafael Merel

Assistant Director: Maria Gentil

Line Producer: Guilherme Bolo

Production Asst.: Bernardo Telles and Gabriel Araujo

Executive Asst.: Maria Sousa

Controller: Luiza Faria

Account Manager: PH Costa Blanca

Set Production: Bedin Barriel

Set Production Asst.: Victor Canthé

DOP: João Faissal

1st Camera Asst.: Marília Morais

2nd Camera Asst.: Paul

Video Assist: Laís Motta

Logger: Bruna Yamatougue

Teleprompter Operator: Rodrigo Araújo Leite

Projection Coordinator: Samba na Agulha

Projection Asst.: Vinícius Luz

Projection Asst.: Thais Lima

Chief Lighting Technician: Thiago Zumbi

Electric Asst.: Jackson Cineligh

Key Grip: Giuliano Lemos

Grip Asst.: Alex Queiroz

Sound Technician: Dudu Falcão

Art Department Producer: Sandra Haddad

Set Props: Renan Índio

Makeup: Elaine Honorato da Silva Alberto

Hair: Larissa Bento dos Santos and Júlia Bento dos Santos

Post-Production Coordinator: Joanna Campista

Post-Production Supervisor: Felipe Portugal

Post-Production Content Assistant: Fernanda Becker

Editor: Gerran Bevitori

Original Score: Lucas de Paiva

Motion Graphics: Kiko Gasparin

Sound Design, Color Correction and Finishing: BlackFlag Post