Lentes do Esporte 2.0

For the second year in a row, we took on the challenge from McCann Health – IPG Health to produce the new film for the "Lentes do Esporte" campaign, promoting ACUVUE® contact lenses, a Johnson & Johnson brand.

The manifesto film is about the art of persistence, told through the routines of real athletes from the Centro de Excelência Esportiva in São Bernardo do Campo. The athletes rely on ACUVUE® lenses to boost their performance. The campaign introduces an initiative for young athletes focused on eye health care, investing in better performance and greater inclusion in sport.

Check out below the result of another successful delivery, bearing the CB seal of quality.

Director's Cut – Leila Savary and Luiza Prado:

Teaser 1 – 15′

Teaser 2 – 15′

Credits

Agency: McCann Health Brazil / IPG Health Brazil

Brand: ACUVUE

Client: Johnson & Johnson

Campaign: Lentes do Esporte 2.0

Head of Marketing and Trade: Patrick Bagne

CEO McCann Health: João Consorte

Executive Creative Director: Alessandra Gomes

Head of Creative: Silvia Spinola

Creative Directors: Fabrício Bastos and Fernando Franchim

Head of Digital: Guilherme Weber

Copywriter: Guilherme Figueiredo

Art Director: Jonas Mendonça

Animation Design: Pedro Sacon and Lucas Carnim

Account Director: Gisela Carvalinho

Account Manager: Renata Arruda

Account Executive: Raquel Mata

Strategy Lead: Leandro Bonilla

Strategy Manager: Luan Urban

Media Director: Camila Moraes

Executive Producer: Alberto Carvalho

Agency Producer: Jéssica Brockestayer

Production Asst.: Louise Portela

Director: Leila Savary and Luiza Prado

1st Assistant Director: Juliana Mansur

2nd Assistant Director: Priscila de Lima Ferreira and Luca Martins

Executive Producer: Maria Sousa and PH Costa Blanca

Account Manager: Maria Sousa and PH Costa Blanca

Line Producer: André Garcia

Production Coordination Asst.: Giovanna Galizia

Production Asst.: Zeca Fonseca

Set Production: Marcos Rodrigo do Nascimento

DoP 1: Marionaldo José da Silva Junior

1st Camera Asst.: Henrique Whu Tseng Gun

Video Assist: Klaus Oti de Ornelas

DoP 2: Dariely dos Santos Belke

1st Camera Asst.: Flora Pinho Correia

Video Assist: Rafa Arcuschin

Logger: Renato Beltrame da Rocha

Additional Camera Asst.: Eduarda Jordão

Video Maker: Rafael Mattar

Stills: Millena Rosado

Gaffer: Cauê Arnaud Gruber

Gaffer Asst.: Aleandro Teixeira de Góis and Danilo de Oliveira

Post-Production Coordinator: Joanna Campista

Post-Production Supervisor: Felipe Portugal

Editor: Felipe Portugal

Assistant Editor: Julia Motta

Audio Mastering and Sound Design: João Paulo de Oliveira Lacerda Franco

Color Correction: Luciano de Azevedo Melo Junior

Script Translation: Jessica Ries

Original Score: Jayme Monsanto da Rocha

Narrator: Gabriela Rosas

Casting Producer: Tati Alvim

Legal: Jessica Ries