Lentes do Esporte

Our team was invited by McCann Health and IPG Health to produce the first two films of the moving advertising campaign "Lentes do Esporte" for Acuvue contact lenses, a Johnson & Johnson brand.

In the films, we meet the powerful stories of Nicolle Soares and Carlos Geraldo, athletes who live with impaired vision. In pursuit of overcoming obstacles, bigger achievements and more challenging tournaments, they rely on Acuvue lenses, which push their abilities to the max and transform their relationship with sport.

Shot in December 2022 in Osasco (SP) and Macaé (RJ), the project, which combines illustration, animation and live action, brought together a heavyweight crew who worked intensely on every detail to deliver it.

Check out Leila Savary's director's cut below.

Carlos Film – Hero

Nicolle Film – Hero

30′ Cutdown – Carlos Film

30′ Cutdown – Nicolle Film

Credits

Agency: McCann Health Brazil/ IPG Health Brazil

Brand: ACUVUE

Client: Johnson & Johnson

Campaign: Lentes do Esporte

CEO: João Consorte

Executive Creative Director: Alessandra Gomes

Head of Art: Fabricio Bastos

Art Director: Jonas Mendonça

Digital: Guilherme Weber

Motion Director: Pedro Sacon

Copywriters: Fernando Franchim / Guilherme Figueiredo / Rafael Montanhini

Agency Executive Producer: Alberto Carvalho

Agency Production: Louise Portela and Jessica Brokestayer

Account Management: Raquel Mata / Renata Arruda / Gisela Carvalhinho

Planning: Leandro Bonilia / Tamires Prol

Media: Camila Moraes, Raiane Paixão, Daniel Maranho

Planning Coordinator: Maria Palazzi

Client: Patrick Bagne and Flavia Maria Lopes

Director: Leila Savary

Director of Photography: PH Costa Blanca

Assistant Director: Juliana Mansur

Storyboard: Marcel Melfi

Executive Producer: PH Costa Blanca and Maria Sousa

Line Producer: André Garcia

Production Asst.: Gabi Iglesias and Victor Valentim

Casting Producer: Tati Alvim

Set Production: Bruno Eppinghaus

Set Production Asst.: Will Ferreira

Production Runners: Felipe Z Franzini and Daniel Kubalack

1st Camera Assistant: André Andrade

2nd Camera Assistant: Alfredo Desio and Marcio Rodrigues

Video Assist: JB Muniz

Data Logging: Gerran Damaceno and JB Muniz

Behind the Scenes Photographer: Joaquim Lima

Gaffer: Caue Gruber and Lucas Vacare

Gaffer Asst.: Elói Fagundes, Fernando Delgado, Guilherme Raimindo and Jônatas Calazans

Sound Technician: Gil Neves and Rafael Gonzaga Cunha

Art Director and Costume Designer: Miti

Art Asst. & Props: Hugo Alves

Art Department Assistants: Felipe de Paula and Danilo Martins de Souza

Makeup: Evellyn Coutinho and Débora Lucena Makeup

Lead Cast: Nicolle Soares and Carlos Geraldo

Extras: Aaron Cezar Vargas Lima, Henrique Igor and Pedro Onuma

Narrator: João Caetano

Post-Production Coordinator: Joanna Campista

Post-Production Supervisor: Felipe Portugal

Editors: Felipe Portugal and Ray Caldas

Assistant Editors: Bruno Osório, João Pedro Mello and Raphael Lemos.

Illustration: Marina Papi and Kubra K. Manela

Animation: Rodrigo Schmier and João Pedro Costa

Color Grade: Luciano de Azevedo ICG

Sound Design: João Paulo Lacerda

Photo Retouching: Regis Panato

Original Score: Jayme Monsanto