Pela Natureza – O Boticário
Advertising campaign for O Boticário – Pela Natureza

At a time when the climate emergency and environmental awareness are becoming increasingly critical, the challenge was to create an impactful message that would go beyond simply informing.
We dove deep into this purpose, looking for a dynamic and disruptive way to communicate and get this campaign on air in a very short time frame. Directed and written by Leo Campos, the pieces set out to deliver an immersive experience and fulfill their role as an awareness tool.
Pela Natureza – FGB and Canal Off – Post-Action Film
Pela Natureza – FGB and Canal Off – Pre-Action Film






Credits
Writer and Director: Leondre Campos
Executive Producers: PH Costa Blanca and Maria Sousa
Account Management: Rodrigo Rangel
Production Manager and Post-Production Coordinator: Joanna Campista
Content Producer: Cássia Soares
Editor: Arthur Maringoni Mayer de Andrade
Voice-over: Pedro Marques Lisboa Bacellar