Pela Natureza – O Boticário

Advertising campaign for O Boticário – Pela Natureza

At a time when the climate emergency and environmental awareness are becoming increasingly critical, the challenge was to create an impactful message that would go beyond simply informing.

We dove deep into this purpose, looking for a dynamic and disruptive way to communicate and get this campaign on air in a very short time frame. Directed and written by Leo Campos, the pieces set out to deliver an immersive experience and fulfill their role as an awareness tool.

Pela Natureza – FGB and Canal Off – Post-Action Film

Pela Natureza – FGB and Canal Off – Pre-Action Film

Credits

Writer and Director: Leondre Campos

Executive Producers: PH Costa Blanca and Maria Sousa

Account Management: Rodrigo Rangel

Production Manager and Post-Production Coordinator: Joanna Campista

Content Producer: Cássia Soares

Editor: Arthur Maringoni Mayer de Andrade

Voice-over: Pedro Marques Lisboa Bacellar