Nova Ford Ranger

We were invited to create and produce another Ford campaign, this time for the launch of the new Ranger FX4 on Canal Off!

To showcase all the power of the vehicle, which arrives with a bold design and a completely revamped interior, our creative team was challenged to craft narratives that would show everything the new Ranger can do to be even better.

Italo Ferreira stars in four original films shot in Baía Formosa, RN, in paradise-like locations that, just like the new Ranger, are packed with adrenaline.

Watch now:

Film 1

Film 2

Film 3

Film 4

Credits

Agency: VMLY&R Brasil

Client: Ford Brasil and Canal Off

Product: Nova Ford Ranger

Director and Director of Photography: Michel Coeli

Artistic Director: PH Costa Blanca

Asst. Director: Gerran Damaceno

Writer: Luiza Prado

Executive Producers: Leila Savary and Maria Sousa

Asst. Executive Producer: Jessica Ries

Production Asst.: Cássia Soares

Set Production Asst.: Tairine Barbosa

Local Producer: Jackson Rodrigues

Location Manager: Keila Sena

Art Production: Zuryck d’Tassio

Drone Operator: Lourenço Assis

Cast: Ítalo Ferreira

Extras: Jackson Rodrigues and Marcelo “Buchecha”

Stunt Double: Wellington da Silva

Drivers: Wellington da Silva and Zuryck d’Tassio

Post-Production Coordinator: Joanna Campista

Post-Production Supervisor: Felipe Portugal

Editor: Luciano Azevedo

Assistant Editor: Raphael Lemos

Sound Design: João Paulo Lacerda

Color Grading: Luciano Azevedo